Great leadership is built on experience, insight, and a clear vision for the future. In a recent conversation with EBnet’s COO, Leon Greyling, EPPF’s Chief Investment Officer, Sonja Saunderson, shared the key moments that shaped her career and the investment philosophy that drives EPPF’s strategy today.
Sonja’s journey into finance started with a passion for mathematics and a curiosity about how complex systems work. With a strong academic foundation, first in science, then specialising in economics and statistics, she developed the analytical mindset that would become the backbone of her investment approach.
Her career took a defining turn when she moved from academia into the practical world of investment management. Stepping into the emerging multi-manager space, she quickly recognised the power of rigorous research and innovative thinking in shaping long-term success.
For Sonja, investment is about more than just returns, it’s about building something meaningful.
Her decision to join EPPF was fuelled by a desire to make a real difference. As she explains, it’s about creating a legacy, one that prioritises long-term impact for members and the communities we serve. This commitment aligns with EPPF’s vision for responsible investing, ensuring that financial decisions drive both growth and positive change.
Sonja emphasises the importance of teamwork and knowledge-sharing in achieving investment success. Strong partnerships, both within the organisation and across the industry, play a crucial role in shaping innovative and effective investment strategies.
Watch the full conversation here.
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